Your Mission Statement

The mission statement of your company is critical to its success.

A mission statement is a statement that defines the purpose, goals, and values of an organization, business, or individual. It serves as a guide for decision-making and helps to focus efforts towards achieving specific objectives. A good mission statement is concise, clear, and inspiring, and it answers the following questions ~

• What is our purpose?

• What do we do?

• What do we stand for?

• What do we want to achieve?

Here are two examples of compelling mission statements ~

Coca-Cola's Mission Statement ~ To refresh the world, to inspire moments of optimism and happiness, and to create value and make a difference.

This mission statement is short, catchy, and conveys the company's purpose and values. It highlights the importance of refreshing people's lives, creating moments of joy, and making a positive impact.

Google's Mission Statement ~ To organize the world's information and make it universally accessible and useful.

This mission statement reflects Google's commitment to making information accessible and useful to everyone. It emphasizes the importance of organization, accessibility, and usefulness in achieving its goal.

• Where should your mission statement appear?

Your mission statement is a critical component of your company's overall strategy and identity, and it should be prominently displayed in several places to ensure maximum visibility and impact.

Here are some common places where your mission statement should appear ~

• Company website ~ Your mission statement should be displayed on the homepage of your company website, to immediately convey your organization's purpose and values.

• Company brochure or annual report ~ Include your mission statement in your company brochure or annual report to provide stakeholders with a comprehensive understanding of your organization's goals and objectives.
  

• Employee handbooks ~ Share your mission statement with employees through employee handbooks or orientation materials to ensure everyone understands their role in achieving your company's goals.

• Social media profiles ~ Display your mission statement on your social media profiles such as LinkedIn, Twitter (now X), and Facebook to showcase your company's values and purpose.

• Wall of honor or lobby display ~ Consider displaying your mission statement prominently in your office lobby or other high-traffic areas as a visual reminder of your organization's purpose.

• Product packaging or labeling ~ If you have products or services with packaging or labeling, consider including a shortened version of your mission statement to reinforce your brand's values.

• Press releases and media kits ~ Include your mission statement in press releases, media kits, and other communications to provide context about your organization's goals and values.

• Employee badges or name tags ~ Consider adding a small version of your mission statement to employee badges or name tags as a subtle reminder of their role in achieving the organization's goals.
  

• Internal communications ~ Share your mission statement through internal communication channels, such as company newsletters, town hall meetings, or all-hands emails, to reinforce employee understanding and engagement.

• Marketing materials ~ Incorporate your mission statement into your marketing materials, business cards, letterheads, and email signatures, to consistently communicate your brand's purpose.

Remember to keep your mission statement concise, clear, and easily understandable by all audiences.

By displaying it in these key locations, you'll ensure that everyone associated with your organization understands your purpose and values.

For more information and to improve your English skills, contact us.